Description
About the Role
Airwallex is looking for a Senior Product Marketing Manager to lead product marketing efforts in the EMEA region. This role involves developing a deep understanding of customers, needs, competitors, and Airwallex's unique edge to craft a compelling value proposition.
Responsibilities:
- Develop a deep understanding of customers, needs, competitors, and Airwallex's unique edge to develop the value proposition
- Define, test, and refine global product positioning, messaging, and value proposition in collaboration with product, sales, and marketing teams
- Plan and drive effective product launch strategies across sales, marketing, pricing, and operations
- Deliver a compelling end-to-end customer experience across touchpoints
- Leverage qualitative and quantitative insights to test hypotheses and make data-backed decisions
- Work cross-functionally across global and regional strategy, product, sales, and marketing teams
Requirements:
- 7+ years of experience in product marketing, marketing, or product strategy at a fast-growing tech company
- Bachelor's degree or equivalent
- Experience working with regional commercial and marketing teams to launch go-to-market campaigns
- Strong written and spoken communication skills
- Self-starter with a track record of collaborating and driving impact across cross-functional teams
Preferred Qualifications:
- Experience in financial services and/or financial technology
- Experience working on global go-to-market campaigns for SME and/or Enterprise businesses