Description
Create connections that move people and business forward at AIA.
You will be responsible for driving business growth, sales performance, and engagement through the development and execution of strategic incentive campaigns, rewards programs, recognition initiatives, and communication strategies.
Roles and Responsibilities:
- Lead the planning, design, and execution of incentive campaigns, rewards programmes, recognition initiatives, and communication activities.
- Develop campaign strategies, mechanics, qualification criteria, and rewards structures to support business objectives.
- Prepare campaign proposals, business cases, and recommendations for management approval.
- Monitor campaign performance, analyse results, and provide insights and recommendations to improve effectiveness and engagement.
- Prepare business reports, dashboards, presentations, and performance updates to support decision-making.
- Work closely with internal stakeholders, vendors, and business partners to ensure successful project delivery.
- Manage multiple campaigns and projects simultaneously, ensuring timely execution and effective stakeholder communication.
- Develop communication and promotional plans and create engaging content across various communication channels.
- Generate innovative ideas to enhance campaign visibility, participant engagement, and user experience.
- Act as project leaders, lead junior members to ensure high-quality campaign planning and execution from end-to-end.
- Manage campaign budgets, resources, reward fulfilment, and operational processes effectively.
- Identify opportunities to improve processes, enhance operational efficiency, and support business transformation initiatives.
- Support special projects, company events, and other ad hoc assignments as required.
Minimum Job Requirements:
- Bachelor's degree in Business Administration, Marketing, Statistics, Data Analytics, Communications, Finance, or related disciplines.
- 7-10 years of experience in campaign management, incentive programs, rewards management, business analytics, agency support, or related functions.
- Experience in insurance, financial services, or sales performance management is an advantage.
- Strong analytical skills with the ability to interpret data and translate insights into business actions.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Strong business mindset with excellent analytical and communication skills.
- Good leadership and presentation skills.
- Strong ownership and passionate to campaign and rewards.
- Independent and well-organized with data-driven mindset.
- Good team player and proactive to participate in a team.