Description
We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle , from acquisition through long-term retention , with a focus on member experience, revenue, and LTV.
This is a role for a hands-on marketer who thinks beyond the send. You'll work across email, push, in-app, and SMS, building campaigns grounded in member behavior and lifecycle signals. You'll partner with data, analytics, and cross-functional teams on segmentation, experimentation, and personalization , and you bring genuine enthusiasm for how AI tools are changing what's possible in lifecycle marketing.
Responsibilities
- Build and manage lifecycle campaigns across email, push, in-app, and SMS , from brief through launch and measurement
- Think in journeys, not just individual sends , you'll map member flows based on what they do, where they are in their lifecycle, and what they need next
- Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime
- Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next
- Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us
- Use AI tools in your day-to-day , for drafting, content variation, personalization logic, or finding efficiencies
- Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience
- Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door
Requirements
- 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS)
- Hands-on experience with a marketing automation or CRM platform , Braze, Iterable, Klaviyo, or something similar
- Detail-oriented: quality of output is important to you and you understand how it affects the member experience
- Comfortable with data , you can read a dashboard, pull your own numbers, and figure out what the story is
- You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it
- Strong instincts about what makes a good (or bad) member experience, and you speak up about it
- Clear written and verbal communication , you can translate strategy into execution and results into a coherent point of view
- You move fast, you're curious, and you pick things up quickly
What we offer
- $104,000-$144,000 USD base salary
- Bonus(es), competitive equity, and benefits
- In-office work policy: four days a week in the office and Fridays from home for those near one of our offices
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy and company-wide paid days off
- 1% of your time off to support local community organizations of your choice
- Annual wellness stipend to use towards eligible wellness related expenses
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement