Description
This role is responsible for conducting comprehensive market research and competitive intelligence projects, encompassing primary and customer research.
The Competitive Analyst oversees the development and maintenance of organized databases, provides critical market intelligence, monitors industry trends, and conducts strategic customer, competitor, and market intelligence.
Key responsibilities include:
- Conducting end-to-end market research and competitive intelligence projects, including primary and customer research
- Developing and leading maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security
- Providing market intelligence, such as market size analysis and industry trends, to support marketing planning and development
- Monitoring and developing reports on market trends and interpreting industry reports to determine applicability for each business unit and solutions group
- Conducting high-quality strategic customer, competitor, and market intelligence projects to support decision-making and strategic planning
- Leading tracking and monitoring of program metrics versus predetermined benchmarks and overseeing consolidation of market research expenditure requests
- Overseeing data collection efforts, both primary and secondary research, ensuring data quality and accuracy
- Leading preparation and presenting reports summarizing market and consumer research findings, insights, and recommendations
The ideal candidate will have:
- A four-year or graduate degree in Marketing, Communications, Business Administration, or a related discipline
- Typically 4-7 years of work experience, preferably in marketing, project management, or a related field
- Strong analytical and problem-solving skills, with the ability to work independently and lead projects
- Excellent communication and presentation skills
We offer a competitive salary and benefits package.