Description
Mastercard is seeking a Senior Media Subject Matter Expert to provide strategic expertise across the paid-media ecosystem. The successful candidate will combine the strategic orientation of a consultant with the practical judgment of an experienced media practitioner.
Responsibilities:
- Serve as a trusted advisor to senior clients and internal stakeholders, translating business objectives into integrated media strategies.
- Lead or provide strategic oversight across the media lifecycle, from planning to post-campaign learning.
- Partner with analytics teams to design media for measurability and define KPI hierarchies.
- Diagnose complex media programs and convert insights into clear decisions on channel mix, targeting, and optimization.
- Shape differentiated client solutions and commercial opportunities through proposals, pitches, and executive workshops.
- Establish and scale media frameworks, playbooks, and quality standards across planning, activation, and measurement.
- Advance Marketing Services capability by monitoring media developments and evaluating new technologies.
Requirements:
- 15+ years of experience in media strategy, planning, or related disciplines.
- Advanced expertise in integrated media strategy, planning, and effectiveness.
- Deep knowledge of major digital channels, including paid search, social, programmatic, and TV.
- Strong consulting and commercial judgment, with the ability to structure ambiguous problems and manage senior client relationships.
- Excellent communication skills, with the ability to convey complex data and strategic trade-offs clearly.
Benefits: No specific benefits mentioned.
Corporate Security Responsibility:
- Abide by Mastercard's security policies and practices.
- Ensure the confidentiality and integrity of accessed information.
- Report any suspected information security violations or breaches.
- Complete periodic mandatory security trainings.