Description
We are looking for a Marketing Executive, Value & Promotions to join our Marketing Team in Dubai. This is a hybrid role.
As Marketing Executive, Value & Promotions, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the day-to-day delivery and performance of our promotional and incentive campaigns, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound.
Here's what your day-to-day might look like:
- Execute the promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle.
- Develop strategies focused on how value propositions can change customer behavior and drive ROI.
- Build and deploy in-app and lifecycle campaigns with CRM and Tech teams.
- Set up promotions end-to-end, ensuring accuracy and timely execution.
- Translate customer and performance data into promo mechanics with Data Science.
- Track campaign budgets and report on performance.
- Optimize campaign performance and identify areas for improvement.
- Design and run local test-and-learn experiments.
- Monitor competitor trends and market activity.
- Champion the consumer voice, ensuring promotions offer genuine value.
To thrive in this role, you will need:
- 2-4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions.
- Experience owning or supporting customer incentive strategies and promotional campaigns.
- Bachelor's degree in Marketing, Business, Economics, Analytics, or a related discipline.
- Strong analytical skills and proficiency in Excel, Google Sheets, and BI tools.
- Experience running or supporting A/B tests and translating results into recommendations.
- Excellent communication and collaboration skills.
- Fluent English; Arabic language skills are an advantage.