Description
SoFi's Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business.
This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured team of seasoned Affiliate professionals responsible for Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto.
Responsibilities:
- Strategic Leadership: Develop strategy and direction for Lending and Banking areas of our business, driving the overall performance of the Department.
- Portfolio Planning, Initiatives, and Testing: Fully responsible for finalizing business forecasts, test & learn strategies, and identifying new opportunities to meet our goals.
- Business Development: Lead strategic conversations and complex negotiations with senior leadership at external partners focusing on high-impact decisions critical to long-term vision.
- Talent Development: Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.
- Stakeholder Alignment: Drive complex initiatives across multiple stakeholder groups (Product Marketing, Business Unit, Risk, Pricing, Finance, Engineering) to drive business results and forge alignment on business outcomes.
- Innovation: Anticipate factors that could impact outcomes of established strategies and solve abstract challenges across the Business/Function.
Requirements:
- Total Experience: 15+ years of related experience (or 12+ years with a Master's degree).
- Industry Expertise: 10+ years of performance marketing, with a minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products.
- Management Expertise: Proven track record of managing high-performing teams including senior managers and other people managers.
- Technical Literacy: Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake), affiliate capabilities (Hosted Models, APIs, Lead Gen platforms) and how they fit within the competitive environment.
- Regulatory Knowledge: Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.
Compensation and Benefits: The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.