Marketing M&A Strategy & Integration

Join Salesforce's Marketing M&A Strategy & Integration team and help shape how acquired companies become part of Salesforce's business and go-to-market ecosystem.

In this role, you will support marketing due diligence, develop go-to-market strategies, and help drive the integration of acquired businesses.

Responsibilities

• Support marketing due diligence for potential acquisitions, evaluating marketing organizations, GTM strategies, programs, budgets, pipeline performance, and operational capabilities.
• Conduct qualitative and quantitative analyses to assess marketing performance, identify risks, and evaluate opportunities for growth.
• Synthesize findings into clear recommendations and executive-ready diligence materials.
• Support the development and execution of go-to-market strategies for acquired companies, including positioning, product launches, demand generation, and sales enablement.
• Own assigned marketing integration workstreams, coordinating deliverables, milestones, risks, and cross-functional dependencies.
• Partner with Marketing, Sales, Product, Finance, Corporate Development, and acquired company teams to align priorities and drive integration activities.
• Support marketing operating model decisions, resource planning, integration investments, and identification of potential synergies.
• Identify integration risks and recommend mitigation strategies while balancing Salesforce priorities with the acquired company's existing business and GTM motion.
• Develop and maintain integration plans, executive updates, milestone trackers, and decision-support materials.
• Coordinate cross-functional meetings, document decisions, manage action items, and drive accountability for key deliverables.
• Identify opportunities to improve and standardize Marketing M&A processes, tools, and integration frameworks.
• Manage competing priorities across multiple acquisitions in a fast-paced, evolving environment.

Requirements

• Experience in marketing, GTM strategy, business operations, or a related function.
• Understanding of enterprise software business models and how Marketing, Sales, Product, and Customer Success work together to drive growth.
• Familiarity with marketing functions such as product marketing, demand generation, events, communications, or marketing operations.
• Strong analytical and problem-solving skills, with the ability to evaluate complex business issues and develop actionable recommendations.
• Experience working with financial and operational metrics, budgets, and business performance data.
• Ability to translate detailed analyses into clear insights and recommendations for different audiences.
• Interest in mergers and acquisitions, corporate strategy, and business integration.
• Understanding of the acquisition lifecycle, due diligence, integration planning, or organizational change is a plus.
• Ability to connect marketing activities and investments to broader business objectives.
• Ability to build strong relationships and work effectively across teams, functions, and leadership levels.
• Comfortable navigating ambiguity, influencing stakeholders, and driving alignment without direct authority.
• High EQ, low ego, strong initiative, and a collaborative approach to problem-solving.
• Strong written and verbal communication skills, with the ability to synthesize complex information clearly and concisely.
• Experience developing presentations, business recommendations, and executive-ready materials.
• Ability to communicate effectively with both working teams and senior leadership.
• Experience supporting or managing complex, cross-functional initiatives.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.
• Ability to take ownership of assigned workstreams, identify risks, recommend solutions, and drive deliverables to completion.
• 2–5 years of relevant experience in marketing, GTM strategy, business operations, management consulting, corporate development, or a related field.
• Strong proficiency in Google Workspace, spreadsheets, and presentation development.
• Ability to quickly learn collaboration and project management tools.
• Bachelor's degree or equivalent practical experience.
• Travel up to 15%.
• Ability to collaborate effectively with distributed teams.

Benefits

• Time off programs
• Medical, dental, vision
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program