Description
We are seeking a Business Insights Specialist to support commercial decision-making through business performance analysis, reporting, and sales force effectiveness support.
The role works closely with Sales, Marketing, and Business Units to analyze commercial performance, maintain dashboards and reporting, and support key SFE activities.
Accountabilities:
Business Insight & Performance Analysis
- Support regular and ad-hoc analysis of brand, market, customer, territory, and field performance.
- Analyze sales, market, and customer data to identify key trends, performance gaps, and business opportunities.
- Support Business Units in translating business questions into structured analysis and actionable insights.
- Prepare analytical outputs and materials for business reviews, performance discussions, and decision-making.
- Develop a strong understanding of key business drivers and proactively identify areas requiring further analysis.
Performance Reporting & Data Management
- Maintain and update Power BI and Excel-based dashboards and performance reports.
- Consolidate and validate data from multiple commercial data sources.
- Conduct regular data quality checks and investigate inconsistencies between source data and reporting outputs.
- Maintain consistent KPI definitions and calculation methodologies across reports.
- Support automation and simplification of recurring reporting and analytical processes.
Sales Force Effectiveness
- Support customer segmentation and targeting based on customer potential, business priorities, and field insights.
- Analyze field execution and effectiveness using KPIs such as target coverage, call activity, reach, and frequency.
- Support territory and customer-level analysis to identify opportunities for improving field effectiveness.
- Prepare and validate target/customer lists and other data inputs required for field planning.
- Maintain SFE dashboards and provide regular visibility of field performance to relevant stakeholders.
Sales Incentive & KPI Support
- Support Sales Force Incentive (SFI) processes including data preparation, target-setting analysis, performance calculation, and validation.
- Perform quality checks to ensure accurate and consistent incentive calculations.
- Monitor sales performance against agreed KPIs and provide relevant analysis.
- Support analysis of incentive outcomes and performance trends.
- Maintain calculation logic and supporting documentation in line with approved business rules.
Knowledge, Skills & Experience:
- Bachelor’s degree in business-related, Economics, Statistics, Data Analytics, Life Sciences, or a related discipline.
- 1–5 years of relevant experience in business analytics, commercial operations, sales operations, market research, or a related area.
- Pharmaceutical or healthcare industry experience is preferred.
- Strong proficiency in Microsoft Excel; experience with Power BI or similar BI tools is preferred.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to work with large datasets and translate analytical findings into clear business messages.
- Strong learning agility and interest in commercial analytics and sales force effectiveness.
- Good communication and stakeholder coordination skills.
- Business-level English communication skills for collaboration with regional/global stakeholders.