Description
We are seeking a Trader - Bought In Cake to join our team at Asda House. You will work alongside a Trading Manager to own the end-to-end trading performance of the Bought in Cake Category, delivering sales, profit, and market share growth.
Responsibilities:
- Developing and executing category strategies that align with customer trends, market opportunities, and Asda's wider commercial objectives.
- Leading supplier negotiations across pricing, promotions, range development, innovation, and strategic investment.
- Building strong, collaborative partnerships with key suppliers to deliver joint business plans and long-term growth.
- Managing category P&L performance, balancing value, volume, margin, and customer satisfaction.
- Using customer, market, and competitor insights to identify opportunities for innovation, differentiation, and growth.
- Driving category range reviews, product launches, and promotional strategies to ensure a compelling customer offer.
- Monitoring commodity and market dynamics, translating insight into effective commercial actions.
- Working cross-functionally with Supply Chain, Finance, Retail Operations, Technical, Marketing, and Product Development teams to deliver category objectives.
- Leading initiatives that improve cost-to-serve, operational efficiency, and sustainable category growth.
Requirements:
- Experience in a commercial Trading, Buying, or Category Management role, ideally within Bakery, Fresh Food or FMCG.
- Proven experience managing category performance, supplier negotiations, and commercial delivery.
- Strong P&L management skills with the ability to drive sales and profitability simultaneously.
- Excellent negotiation and influencing skills, with experience delivering meaningful commercial outcomes.
- A passion for food and a strong understanding of evolving customer trends, particularly within world foods, convenience, and health-focused ranges.
- The ability to interpret complex data and translate insights into actionable commercial strategies.
- Exceptional stakeholder management skills with the confidence to engage and influence at all levels.
- A growth mindset and the ability to identify opportunities in fast-moving and highly competitive markets.
Benefits:
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
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