Startup Lifecycle Marketing Lead

We’re looking for a highly analytical, member-obsessed Startup Lifecycle Marketing Lead to own the post-acceptance member journey for MongoDB for Startups across the Americas, with the objective of helping founders use their credits, get real value from the program, and graduate to paid MongoDB Atlas users.

This role owns the AMER member experience from onboarding through graduation and is accountable for regional activation, consumption, and graduation rates. You will work with Growth Marketing, Program Operations, Developer Relations, and the broader MongoDB for Startups team to turn accepted startups into active builders. The role sits at the intersection of lifecycle marketing, community, and education, and suits someone who is equally comfortable analyzing member behavior data and running hands-on programs for founders.

Position Expectations

• Own activation, consumption, and graduation in AMER: Set regional goals for and report on the rates at which AMER program members activate, consume credits, and graduate to paid, and drive the initiatives that improve them
• Deliver member value beyond credits: Run a webinar and workshop calendar scheduled for AMER time zones that helps founders build on MongoDB Atlas, and tie each program to activation and consumption outcomes
• Run the member feedback loop: Own quarterly member surveys to gather NPS, report AMER results by segment, and turn them into concrete program changes, working with Program Operations and the broader MongoDB for Startups team
• Own the member lifecycle: Work with Growth Marketing to design and run onboarding, credit-use nudges, and graduation prompts for AMER members that are tier-aware and based on member behavior
• Build founder community: Launch, own, and moderate virtual founder-to-founder channels (such as Discord) for AMER members, coordinating with regional Community Leads to scale engagement across the Americas
• Align execution across teams: Work with Program Operations, Acquisition, Growth Marketing, Developer Relations, and Sales teams so that strategy translates into a seamless member experience from application to top-up

The right candidate for this role will be

• Have 5+ years in lifecycle, engagement, community, or customer marketing across technology, developer, or startup audiences
• Have a record of improving activation, adoption, retention, or conversion metrics with measurable results
• Have experience building lifecycle programs (onboarding, nurture, and graduation or upsell motions) in partnership with a growth or marketing operations team
• Have experience building and moderating online communities (Discord, Slack, or similar)
• Have experience running webinar, workshop, or education programs at scale, and using member surveys and feedback to drive change
• Have experience building programs from scratch with a small team
• Possess familiarity with the AMER startup and developer ecosystem, and be able to deliver programming across AMER time zones
• Be able to work independently with a globally distributed team