Staff Data Scientist

We are seeking a Staff Data Scientist to join the Venmo Marketing Data Science team. In this role, you will lead measurement and analytics for Paid Marketing, with a focus on evaluating media effectiveness, identifying performance drivers, and optimizing marketing investments.

You will develop scalable measurement frameworks across marketing channels and campaigns, including incrementality testing, platform and geo-experimentation, attribution, and marketing mix modeling. You will translate complex data into actionable insights that guide audience, channel, budget, and campaign optimization decisions.

Essential Responsibilities:

• Lead and manage data science projects, ensuring timely delivery and alignment with business goals.
• Develop and maintain data models, algorithms, and reporting systems to support data analysis and decision-making.
• Analyze complex datasets to identify trends, patterns, and insights that drive strategic initiatives.
• Collaborate with cross-functional teams to understand data needs and provide actionable insights.
• Ensure data quality and integrity through regular audits and validation processes.
• Mentor and guide junior data scientists, fostering a culture of continuous learning and improvement.

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications :

• Advanced proficiency in SQL for data extraction, transformation, and analysis.
• Strong experience with Python or R for statistical analysis, experimentation, causal inference, and predictive modeling.
• Hands-on experience with BI tools such as Tableau or Power BI for campaign performance tracking and visualization.
• Deep understanding of paid media measurement, including attribution, incrementality testing, geo-experimentation, marketing mix modeling, and ROI optimization.
• Experience measuring performance across major paid media platforms and channels.
• Experience developing scalable marketing measurement frameworks, analytical tools, or solutions from the ground up.
• Ability to translate complex analyses into clear insights and recommendations for technical and non-technical stakeholders.
• Strong communication and presentation skills, including experience influencing senior leaders and investment decisions.
• Strong collaboration skills, with the ability to partner across Paid Media, Marketing Strategy, Finance, Product, Engineering, and Analytics teams.
• Ability to independently lead complex analytical projects, identify measurement gaps, and recommend improvements to campaign and investment strategies.
• Proactive and adaptable approach, with the ability to manage multiple priorities in a fast-paced environment.

Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. We offer comprehensive, choice-based programs to support all aspects of personal wellbeing,physical, emotional, and financial,delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.