Senior Platform & Data Product Manager

CVS Media Exchange [CMX] is building the next generation of retail & health media technology. As the Senior Platform & Data Product Manager, you will own the vision, strategy, roadmap, and execution of CMX's foundational data, identity, clean room, and interoperability products.

Key Responsibilities:

• Identity, Audience & Activation Strategy: Own and drive the long-term vision, strategy, and roadmap for CMX's data & identity products.
• Lead identity and activation provider strategy in collaboration with CVS Enterprise.
• Product Development & Leadership: Lead the full product lifecycle from discovery through launch.
• Partner with Media, Engineering, Data Science, Analytics, Sales, Privacy, Legal, GTM, and Operations teams to ensure product success.
• CVS Enterprise Integration, Data Quality, Promotion Feeds: Own the strategy for onboarding, normalizing, governing, and using data across the CMX ecosystem.
• Partner with CVS Enterprise on integration of enterprise data.
• Drive the development of a promotion engine that leverages promotional feeds and integrates with creative technology.
• CMX Data Architecture: Own the data architecture for the CMX ecosystem, including data ingress and egress.

Office Location: This role is remote or hybrid and commutable to one of the following Corporate Hubs, which requires working in the office 2 days a week (Tuesday - Wednesday):

• New York, NY – Soho office
• Boston or Wellesley, MA
• Woonsocket, RI
• Chicago, IL

Required Qualifications:

• 7+ years of product management experience in data, adtech, martech, retail media, or analytics platforms.
• Experience owning strategy and roadmap for enterprise-scale products.
• Deep understanding of audience targeting, identity solutions, programmatic advertising, and media measurement.
• Experience with data architecture, data integration, and API-based interoperability.
• Strong analytical and communication skills.
• Proven ability to collaborate and influence across cross-functional teams.

Preferred Qualifications:

• Experience with identity resolution providers, CDPs, clean rooms, identity graphs, attribution, incrementality, and audience analytics.
• Experience enabling and managing Model Context Protocol (MCP) servers and integrations.

Education:

• Bachelor’s degree in a relevant field or equivalent required.
• MBA or relevant advanced degree preferred.

Pay Range: $82,940.00 - $199,144.00

Benefits: This position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families.