Product Director - Onboarding Experience

We’re looking for a Product Lead to lead our Onboarding experiences at Wise. This role will oversee three of the most important teams in Wise: Consumer Onboarding, Account Setup, and Account Access & Recovery.

Your mission is to ensure that every new customer - personal or business - can join Wise easily, securely, and with full clarity on how to get value from our products.

This is a high-impact leadership role where you’ll work across product, engineering, design, analytics, compliance, operations and marketing to dramatically improve conversion, eliminate drop-offs, and build a world-class onboarding experience for all our customers.

Responsibilities:

• Drive conversion for new personal customers: ensuring customers get to their first successful transaction quickly and with confidence
• Eliminate drop-off across flows like signup, KYC, profile creation, and pricing understanding and transaction creation
• Own the entire login, account recovery, and 2FA experience - one of the most sensitive and high-contact areas in our funnel
• Improve the UX across onboarding journeys, especially for complex or regulated flows
• Balance growth with security, compliance, and operational scalability

Opportunities:

• Make global impact: Shape how millions of people and businesses experience Wise for the first time , and help them understand the value we offer in the most growth oriented teams we have in Wise
• Drive measurable outcomes: Own core product metrics like conversion rate, onboarding contact ratio, and 2FA cost per user , and be responsible for improving them
• Own the UX: Collaborate deeply with design and research to ship exceptional user journeys that can raise the bar in Wise
• Collaborate across the org: Partner with compliance, security, operations and marketing to align on shared goals and deliver cohesive experiences
• Build and lead a high-performing team: Support 3–4 PMs and their teams, helping them prioritise ruthlessly, move quickly, and focus on outcomes

Qualifications:

• Led onboarding or core conversion experiences in a fast-growing tech company, ideally with regulated or complex flows (e.g. fintech, identity, compliance)
• Owned end-to-end metrics like conversion or retention and know how to move them
• UX champion with a strong product sense and attention to detail
• Led senior product managers and built strong, high-trust teams
• Comfortable working across compliance, legal, ops, regional and marketing and know how to manage competing priorities
• Data-driven and outcome-oriented