Description
ElevenLabs is seeking an Offline Media Buyer and Manager to own and scale its offline acquisition channels. The successful candidate will build and optimize campaigns across CTV, podcasts, OOH, direct mail, and emerging offline channels, working cross-functionally with creative, product, and data science teams.
The ideal candidate will have experience planning and executing campaigns across offline channels, think in terms of incrementality, lift, and full-funnel impact, and be comfortable operating in ambiguity and building new channels from scratch.
Responsibilities:
- Develop and execute offline marketing strategies across CTV, podcasts, OOH, direct mail, and other emerging channels
- Own campaign planning, vendor selection, negotiation, budgeting, and performance tracking
- Partner with creative teams to develop high-impact, channel-specific messaging and assets
- Design and run experiments to measure incrementality and understand the true impact of offline channels
- Build attribution frameworks to connect offline efforts to online conversion and revenue
- Analyze performance and optimize campaigns based on reach, frequency, lift, and downstream conversion metrics
- Stay up to date with trends in offline marketing, measurement methodologies, and new inventory opportunities
Requirements:
- Experience planning and executing campaigns across offline channels such as CTV, podcasts, OOH, or direct mail
- Analytical skills and ability to work with imperfect data to make informed decisions
- Strong collaboration and communication skills
Benefits:
- Innovative culture
- Growth paths
- Learning & development support
- Social travel stipend
- Annual team offsite
- Co-working stipend
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