Lead Visa.com Design System

We are seeking a Lead Visa.com Design System to own and evolve the Visa.com design system, visual design governance, and design direction across B2B, B2C, and global experiences.

The successful candidate will have the opportunity to create impact at scale, tackling meaningful challenges, growing their skills, and seeing their contributions impact lives around the world.

Key Responsibilities:

• Design strategy and experience direction: Translate Visa.com, B2B, and B2C experience priorities into clear visual and interaction design direction, scalable patterns, and actionable creative briefs.
• Develop page, module, and journey designs for priority initiatives, balancing user needs, business outcomes, brand expression, accessibility, responsiveness, and platform feasibility.
• Use research, analytics, testing, and performance insights to evolve designs and improve engagement, completion, conversion, and satisfaction.
• Design governance and systems: Own and evolve the Visa.com Figma toolkit and its supporting design standards.
• Establish and enforce design governance, including design-review criteria, component usage, accessibility, handoff expectations, and quality assurance.
• Apply systems thinking to new design needs, evaluating whether requirements should be addressed through existing components, extensions to existing patterns, or new reusable components and experiences.
• Brand and visual design governance: Serve as the Visa.com design authority for translating and applying Visa Visual Identity System (VIS) and Brand principles across page design, components, typography, color, iconography, imagery, and interaction patterns.
• Work closely with global brand teams to interpret and execute Visa brand standards for digital experiences, escalating gaps and resolving implementation questions.
• Agency and contractor leadership: Manage design agencies and one to two design contractors, including work intake, assignments, briefing, prioritization, reviews, feedback, capacity, and delivery tracking.
• Global partnership and execution: Work with B2B, B2C, product, brand, regional digital leads, and global teams to design experiences that scale across markets while supporting appropriate local flexibility.

Success Measures and FY27 Contribution:

• Foundational VIS elements and approved design standards are consistently applied across priority Visa.com experiences and global rollouts.
• Priority B2B and B2C journeys use scalable, user-centered designs that contribute to stronger engagement, completion, conversion, and high-value actions.
• Design governance and reusable patterns support faster delivery and contribute to reducing publishing time from 15 days to 5 days or less for at least 50% of new pages and updates.

Requirements:

• 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree.
• Substantial experience leading digital product, web, UX/UI, or experience design for a large, complex organization or global brand.
• Strong portfolio demonstrating strategic design thinking, page and journey design, scalable systems, and high-quality responsive web execution.
• Deep knowledge of design systems, Figma, component-based design, accessibility, and design-to-development handoff.

Nice to Have:

• 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree.
• Demonstrated experience applying brand identity systems to digital products and working closely with enterprise brand teams.
• Familiarity with technical requirements related to design execution.
• Strong image art-direction and quality judgment, including sourcing, selection, composition, optimization, and global usability.

What We Offer:

• Estimated salary range: $154,000.00 to $247,000.00 USD per year.
• Comprehensive benefits package, including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.