Industry Principal, Office of the CMO (Regulated Industries)

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.

As an Industry Principal at Snowflake, you will represent Snowflake to the Office of the CMO across regulated industries, at the intersection of marketing strategy, advertising technology (AdTech), customer data, identity resolution, agentic AI, and measurement.

Your mission is to turn regulated marketing and advertising challenges into repeatable, scalable solutions, from privacy-safe measurement (MTA, MMM, incrementality) and identity resolution (IDR) to consent-driven activation, agentic AI workflows, and cross-channel optimization.

Responsibilities

• Lead strategic engagements with marketing and advertising leaders
• Partner with CMOs, heads of marketing analytics, media directors, CRM, loyalty, MarTech, and AdTech operations, alongside compliance officers in risk and legal on high-impact initiatives
• Translate marketing and advertising outcomes into vision and solutions
• Build for the business using Snowflake's AI and data capabilities to create demonstrable, grounded examples of what is possible
• Scale through repeatable assets and partner alignment
• Be a visible marketing and AI thought leader

Requirements

• Regulated marketing and advertising expertise
• Balanced across measurement, activation, and insights
• Hands-on with data and AI
• Commercial and executive presence
• Collaborative and scalable

Qualifications

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience; MBA or advanced degree preferred
• 15+ years of experience in marketing analytics, AdTech, marketing technology, customer data, identity resolution, or related consulting, with significant time working on or with brand-side marketing in regulated industries.
• Willingness to travel for customer meetings, field events, and industry conferences