Description
As a Global Integrated Marketing Specialist, you will have the opportunity to collaborate with innovative people around the world and make an impact by:
- Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
- Leading day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
- Analyzing consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
- Coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
- Ensuring marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
- Capturing learning, identifying repeatable practices, and recommending what should be optimized, repeated, adapted, or discontinued.
To be successful in this role, you will need:
- A Bachelor's degree or higher
- Five years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles
- Three years of project management experience leading multiple projects and influencing cross-functional teams without direct authority
Additional qualifications that could help you succeed in this role include:
- Demonstrated experience developing and executing integrated marketing or demand-generation plans that deliver measurable business outcomes
- Experience operating in a matrixed organization with strong analytical, communication, project management, and stakeholder management skills
- Global or multi-market marketing experience
- Experience with advertising and marketing (A&M) planning, marketing mix modeling (MMM), or marketing return on investment (MROI) analysis
- Experience with media activation, shopper marketing, eCommerce, or brand health measurement
- Deep expertise in one or more marketing disciplines with strong working knowledge across adjacent disciplines
- Experience partnering with agencies and cross-functional teams to develop and activate integrated marketing campaigns
This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN. Travel may include up to 10% domestic/international, and relocation may be authorized.
The expected compensation range for this position is $145,677 - $178,049, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate's relevant knowledge, training, skills, work location, and/or experience.
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