Generalist Marketing Designer - Freelance

Right Side Up is looking for a hands-on generalist marketing designer who can own a day-to-day production queue across email, direct mail, and web and display design, without needing a creative director to hand off the thinking.

This is a production-focused, individual contributor seat, not a creative director or brand leadership role.

You'll build responsive email designs inside an existing component library, design web and landing pages in Figma using an established design system and auto-layout, and prepare print-ready direct mail files in InDesign, including color setup and vendor-ready specs.

The strongest candidates move comfortably between polished digital creative and the more technical, detail-heavy production work that keeps a queue moving, and a background in finance or another highly regulated industry is a strong plus.

This reflects an evergreen need we see across clients, not a single open role, so we're building an ongoing bench of designers like this for freelance engagements typically running 15-20 hours per week.

Responsibilities

• Own day-to-day production across email, direct mail, and web and display design.
• Build and assemble responsive email designs within an existing component library.
• Design web and landing pages in Figma, working within an established design system and auto-layout.
• Prepare direct mail files for print, including color setup and compliance-ready specs.
• Support display and affiliate banner production as volume requires.
• Partner closely with an in-house creative lead to stay aligned on brand standards and priorities.

Requirements

• 5+ years of experience as a generalist marketing or production designer.
• Strong portfolio spanning email, direct mail/print, and web/digital design, with demonstrated typography and layout craft across those formats.
• Experience in InDesign for print production and mail file prep.
• Comfortable moving between polished digital design and more technical, detail-heavy production work.
• Background in finance or another highly regulated industry is a plus.
• Able to work independently within a lean, fast-moving team with minimal oversight.

Tools & Platforms

• Figma
• Adobe InDesign
• Adobe Creative Suite (Photoshop, Illustrator)
• Email/component-library platforms (e.g. Salesforce Marketing Cloud, Braze, or similar)