Email Marketing Senior Lead

Salesforce is seeking an experienced Email Marketing Senior Lead to own AMER Strategic Events audience generation. You will balance business needs with channel health, driving registration targets for strategic events and sustaining engagement. You will partner closely with Strategic Event teams across AMER.

Core Responsibilities & Scope

• Strategy & Planning: Build trusted relationships with stakeholders and collaborate on intake, audience generation strategies, and performance. Set each stakeholder's audience generation plan and KPI targets, using judgment on what's realistic given their business context, and adjust that plan in cadenced reviews.
• Audience Generation: Execute audience generation campaigns end-to-end , deciding when to refresh, escalate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards.
• Email Production: Direct AI tools to accelerate email production , drafting, QA, and build support , but own final execution: what ships, what gets held, and what needs a human fix before send.
• Reporting & Compliance: Determine whether channel health signals reflect a real problem or an expected side effect, and decide what's worth escalating vs. monitoring.

Minimum Requirements

• 10+ years of experience in Email Marketing.
• Strong judgment on stakeholder relationship management: intake conversations, FY planning, and quarterly business reviews where negotiation and prioritization matter more than process-following.
• In-depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud.
• Hands-on comfort directing AI tools for email production work , able to evaluate AI-generated output and know when to override it.
• Strong skills in SQL, HTML/CSS, and AMPscript , enough to judge whether AI-generated output is correct, with the ability to hand-code if needed.

Preferred Qualifications

• Experience negotiating channel strategy with senior stakeholders on conflicting priorities.
• Prior direct support of event programs, where competing priorities need real-time tradeoff decisions.
• Experience with Salesforce products, Marketing Cloud, or Agentforce.
• Built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.
• In-depth understanding of how LLMs and Agents work and how APIs compare to MCP, combined with insight into how these technologies can support the email channel.