Director, Creator Operations

We are seeking a Director of Creator Operations to own the systems and processes that connect how Later finds, engages, and supports creators. This role involves designing and implementing the infrastructure behind creator acquisition and engagement across sales-led and product-led motions.

Responsibilities:

• Develop and implement the creator acquisition targets and forecast, in collaboration with the General Manager of Creator and Creator Growth leadership.
• Design and optimize the funnel strategy for creator growth, including shaping the structure, forecast, and target model.
• Own the roadmap for a consolidated creator engagement and tracking system, making decisions on what gets built and in what order.
• Analyze creator funnel data to inform outreach efforts, headcount allocation, and automation.
• Act as the primary integration designer between the creator product experience and Success and Support teams.
• Partner with Product and Engineering to write requirements for engagement flows, routing, and handoffs.
• Manage and consolidate the creator outreach tech stack, assessing tools, retiring overlap, and ensuring seamless integration.
• Utilize AI and automation to streamline outreach, routing, and follow-up processes.
• Lead and develop a direct report responsible for HubSpot design and administration.
• Set the talent bar for Creator Operations and drive process improvements.

Requirements:

• 6-8 years of experience in Revenue Operations, Marketing Operations, or Growth Operations.
• Proven track record of building systems for high-volume acquisition funnels.
• Experience with B2C or creator-facing outreach at scale, including designing handovers between product-led and person-to-person motions.
• Deep expertise in HubSpot, including lifecycle stages, workflows, routing, and engagement tracking.
• Experience integrating products with go-to-market systems, working with Product and Engineering.
• Ability to build targets and forecasts for sales or outreach teams.
• Record of using AI and automation to remove manual work from operations.
• Experience leading through others, managing direct reports, and directing technical work.

What success looks like:

• Within 60 days: Map creator acquisition, engagement, and support processes; set a baseline for the creator funnel; and implement at least one change to reduce manual work.
• By 90 days: Agree on a plan to consolidate the creator outreach tech stack; build creator acquisition, activation, and campaign participation targets; and establish a forecast.
• By 6 months: Implement a consolidated engagement and tracking system for Mavely.
• By 12 months: Consolidate the creator engagement stack; grow affiliate creator acquisition; and establish Creator Operations as a key team for setting creator targets.

Benefits:

• Competitive salary ($129k - $170k OTE)
• Comprehensive benefits package
• Opportunity to work in a dynamic, growth-oriented company