Digital Experience Manager (Japan)

As a Digital Experience Manager at H&M Group's COS brand in Japan, you will optimise the customer experience across all online channels.

Key Responsibilities:

• Develop short-term and long-term strategies for the COS site to drive customer acquisition and retention.
• Manage the site calendar for regular refreshes, seasonal campaigns, and promotional activities.
• Create and optimise product copy that communicates campaign mechanisms, product information, and aligns with SEO purposes.
• Analyse site performance and customer behaviour to maximise conversions.

Approach:

• Prioritise customer centricity and understand online customer expectations through data analysis.
• Collaborate with the IT team to improve UX and website functionality.
• Translate product and marketing focuses from global and local teams into site delivery.

Team:

• Report to the Japan E-Commerce Manager and dotted line to the Regional DX Manager.
• Collaborate with the E-Commerce team to establish a customer journey that drives profitable e-commerce.
• Work cross-functionally with other online functions, such as Digital Marketing and Online Merchandising.

Qualifications:

• Previous experience in e-commerce or digital fashion industry preferred.
• Excellent English and Japanese language skills.
• Knowledge of e-commerce tools, such as CMS, BI, and GA/GA4.
• Strong eye for fashion styling and visual standards.

Benefits:

• 25% staff discount on all H&M Group brands.
• H&M Incentive Program (HIP).
• Commuting fee.
• Celebration of Long Service Award.
• Childcare/Family Care Leave.
• Health checkup.
• Wellness benefit (Benefit one).
• Paid leave/Sick leave.
• Volunteer benefit.