Description
As an Audience Insight Executive, Unscripted, you'll support insight delivery across various genres, including Factual, Entertainment, and more. You'll analyse audience and market data, translating it into compelling stories that influence creative and commercial decisions. Collaborating with diverse teams, you'll develop expertise in audience and buyer behaviour, growing your analytical skills in a supportive environment.
Your key responsibilities and impact:
- Support insight delivery across multiple genres
- Conduct desk research on industry trends, competitor strategies, and audience behaviours
- Interpret ratings data from BARB and Nielsen, analysing quantitative and qualitative survey results
- Communicate findings to high-profile internal stakeholders across BBC Studios
- Liaise with various departments to ensure insights are integrated into strategic decisions
You'll need experience in market research, consumer insights, or audience research, preferably in the media or TV space, and proficiency in Microsoft Excel, PowerPoint, and Word. Familiarity with data tools like TechEdge, YouGov, Nielsen, or Ampere is desirable.
Benefits include a flexible 35-hour working week, 26 days annual leave, defined pension, caring and parenting support, and life assurance.
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