Associate Director, Product Marketing

You will be joining Sun Life, a leading financial services organisation, as an Associate Director, Product Marketing.

The Associate Director, Product Marketing is responsible for shaping compelling product value propositions and leading the end-to-end product marketing and go-to-market strategy for new and existing products.

Responsibilities

• Product Value Proposition Development: Collaborate with the product development team to create compelling value propositions that align with the product's features, benefits, and target audience.
• Go-to-Market & Product Launch Strategy: Develop and lead integrated go-to-market strategies for new product launches and major product initiatives.
• Product Marketing Content & Communications: Support the development of product marketing content across client, distributor, and digital touchpoints.
• Market & Client Insights: Monitor client needs, market trends, competitor propositions, and distribution feedback to identify opportunities to strengthen product positioning and marketing effectiveness.
• Channel & Stakeholder Management: Partner with distribution leaders and key stakeholders to build buy-in on product positioning, value propositions, and go-to-market approaches.
• People Management: Coach and develop team members to advance their knowledge and improve the overall capabilities and core competence of the team.

Requirements

• Bachelor's degree in Business, Marketing, Finance, or a related discipline.
• Minimum 10 years of relevant experience in life insurance, with strong experience in product marketing, product proposition, distribution marketing, or related fields.
• Strong understanding of life insurance products, client needs, distribution dynamics, sales processes, and the competitive landscape in Hong Kong.
• Proven experience in developing product positioning, value propositions, sales stories, and go-to-market strategies.
• Strong commercial acumen and ability to translate complex product features into simple and compelling client and distributor propositions.
• Excellent stakeholder management and influencing skills, with proven ability to work effectively with senior management, distribution teams, and cross-functional stakeholders.

Benefits

• 5-day workweek
• Attractive salary
• MPF
• Group life and group medical insurance
• Excellent career development opportunities