Video Strategist

Figma is growing its team of creatives and builders on a mission to make design accessible to all.

As a Video Strategist, you will define the role of video for the Figma brand, build the video function, and create a strategy that delivers results.

Responsibilities:

• Set the strategy: Define the role of video across brand, social, editorial, product launch, community, and event moments.
• Build franchises: Create and run a portfolio of recurring video programs that grow audience over time.
• Build the engine: Decide what to produce in-house, what goes to agencies and directors, and what to source from creators.
• Lead the craft: Set and hold the quality bar for video made under the Figma brand.
• Measure what matters: Partner with the Brand Marketing Technologist to define success metrics and report results.
• Grow the team: Lead, hire, and develop the video team and external bench.

Requirements:

• 10+ years of experience in video, brand storytelling, editorial, content strategy, or production leadership.
• Track record of creating and running recurring video franchises that outlast a single season and grow an audience.
• Experience owning a production model end-to-end, including budgeting and partner relationships.
• People leadership experience, including hiring, developing, and giving feedback to producers and editors.
• Fluency across the format spectrum, from social-first short-form to long-form storytelling.

Nice to have:

• Hands-on editing or motion graphics ability.
• Experience with live event and conference content at scale.
• Familiarity with music licensing, talent releases, and usage rights at volume.
• Experience building creator and influencer partnerships.

Benefits:

• Competitive salary ($153,000 - $269,000 USD).
• Equity to employees.
• Health, dental, and vision coverage.
• Retirement benefits with company contributions.
• Parental leave and reproductive or family planning support.
• Mental health and wellness benefits.
• Paid time off.
• Company recharge days.
• Cell phone and home internet reimbursements.
• Lifestyle spending accounts.