Head, High Net Worth & Wealth Proposition

Prudential’s purpose is to be partners for every life and protectors for every future.

The Head, High Net Worth & Wealth Proposition is responsible for defining and driving Prudential Singapore's High Net Worth (HNW) & Affluent and Wealth proposition strategy to deliver sustainable growth, profitability and customer value.

ROLE DUTIES & RESPONSIBILITIES:

Proposition Strategy & Portfolio Ownership

• Own the end-to-end HNW & Affluent and Wealth proposition strategy, portfolio performance and governance, ensuring alignment with Prudential's business objectives and growth ambitions.
• Define and evolve target customer segments, value propositions, customer journeys and engagement frameworks based on customer insights, market intelligence and business priorities.
• Collaborate with Group Customer team on the strategy and development of a Prudential Global HNW Proposition.

Customer Experience & Proposition Development

• Lead the design, enhancement and delivery of differentiated HNW & Affluent and Wealth propositions, solutions and customer experiences that strengthen customer engagement, loyalty and lifetime value.
• Drive the development of premium service models, advisory frameworks, bespoke offerings and value-added services that meet the evolving needs of HNW & Affluent and Wealth customers.
• Identify opportunities to improve customer experiences across the end-to-end lifecycle, including acquisition, onboarding, servicing, claims and retention.

Commercial Performance & Portfolio Management

• Drive growth, profitability and long-term value creation across the HNW & Affluent and Wealth portfolios, delivering agreed financial and customer outcomes.
• Monitor portfolio performance, customer behaviour and business trends, providing strategic recommendations to optimize growth, retention, engagement and share of wallet.
• Oversee portfolio reviews and performance reporting to ensure portfolio quality, commercial sustainability and alignment with target customer segments.

Market Insights, Innovation & Thought Leadership

• Lead the assessment of customer needs, market developments, competitor activity and regulatory trends impacting the HNW and Wealth landscape.
• Translate insights into proposition strategies, innovation priorities and business growth opportunities.
• Champion thought leadership and proposition innovation by identifying emerging customer needs, evolving advisory models, digital capabilities and ecosystem opportunities.

Strategic Partnerships & Distribution Enablement

• Partner with Distribution, Marketing and other stakeholders to drive proposition adoption, customer acquisition, customer engagement and portfolio growth.
• Develop and execute proposition-led campaigns, events, communication strategies and enablement initiatives that support Distribution channels and enhance customer value.
• Establish and manage strategic partnerships that strengthen Prudential's proposition offering and deliver differentiated benefits and experiences for customers.

Cross-Functional Leadership & Governance

• Provide strategic leadership across Distribution, Marketing, Customer, Product, Finance, Operations, Technology, Actuarial and other stakeholder groups to deliver integrated proposition outcomes for HNW & Affluent and Wealth.
• Drive executive stakeholder alignment, investment prioritisation and effective execution of strategic initiatives across the HNW & Affluent and Wealth portfolios.
• Ensure robust governance, risk management and regulatory compliance, while maintaining a strong focus on customer outcomes and conduct standards.

KEY PERFORMANCE INDICATORS:

Financial Performance

• APE and NBP performance
• Portfolio growth and profitability
• Share of wallet expansion

Customer & Portfolio Growth

• Growth in customer base
• Customer retention, engagement and loyalty metrics
• Portfolio quality and target segment penetration

Proposition Effectiveness

• Delivery and adoption of strategic proposition initiatives
• Customer experience and proposition performance outcomes
• Growth in Wealth portfolio adoption and effectiveness against business targets

Distribution & Partnership Outcomes

• Cross-sell conversion performance
• Growth in Maturity recapture conversion across Distribution channels
• Seller channel engagement and proposition adoption
• Partnership effectiveness and contribution to business growth