Account-Based Marketing Specialist

We're looking for an Account-Based Marketing Specialist to join our team. As an Account-Based Marketing Specialist, you will build and run programs for priority accounts and segments, tell stories that land with technical buyers, conceptualize and deploy creative demand gen offers, build thoughtful email campaigns and nurture programs, and execute the deliverables that bring campaigns to life.

Responsibilities:

• Build and run programs for priority accounts and segments
• Design and run ABM programs for clusters of strategic accounts grouped by vertical, tech stack, use case, or buying-group pattern
• Scale what works into 1:many programmatic plays across a broader target list of prospects and customers
• Map buying centers inside each account and build multithreaded plays that reach each of them
• Turn account intelligence, intent, and usage signals into tailored campaign treatments
• Tell stories that land with technical buyers
• Shape the narrative, messaging, and offers for each campaign, and write the copy that carries it
• Develop engaging concepts and formats for virtual events
• Brief design and creative partners clearly and keep the story consistent across every channel and touchpoint
• Conceptualize and deploy creative demand gen offers
• Come up with offers that give target accounts a reason to engage
• Work with sales and SDRs on who gets each offer and how they follow up
• Track every offer from send to meeting to pipeline
• Build thoughtful email campaigns and nurture programs
• Develop and improve nurture sequences for prospects and customers
• Write and edit email copy, analyze performance, and come up with new ideas for content angles and CTAs
• Partner with our lifecycle and email owners to keep lists clean, segments accurate, and every send on brand
• Execute the deliverables that bring campaigns to life
• Turn campaign plans into finished work
• Own launch checklists and timelines, coordinate with design, web, ops, and sales, and ship on time
• Report on how each campaign performed, share what you learned with the team and sales, and suggest what to try next

Requirements:

• You're both left-brained and right-brained: as comfortable debating pipeline math as you are coming up with a creative campaign idea
• You write well and can tell a compelling story
• You've supported ABM or integrated campaigns and understand the basics of account selection, buying groups, and multithreading in enterprise deals
• You're organized and detail-oriented, and you can juggle many deliverables and deadlines without dropping any
• You like working closely with sales, and you know how to earn trust with sellers
• You want ownership and high agency, and you'd rather ship and learn than wait for perfect information
• You're curious about AI and developer tools, and you use AI in your own workflow every day

Experience that helps:

• 3 to 5 years in B2B marketing, demand generation, or marketing operations
• Hands-on experience running webinars, direct mail or meeting-maker programs, and email nurture
• Familiarity with tools like Salesforce, a marketing automation platform, webinar platforms, direct mail or gifting platforms, and Clay or ABM and intent platforms
• Experience with verticalized or persona-specific go-to-market motions
• A track record of campaigns you can point to with real results, and the writing samples to back it up