Physician Liaison

As a Physician Liaison, you will be responsible for maintaining contact with key customers and interfacing with healthcare providers within the assigned territory.

You will contribute to achieving national sales goals by driving PT Solutions Sales/Referral Rxs and effectively executing the marketing strategies and sales plan for assigned territory.

Supporting the Lakeland/Tampa territory

Essential Functions

• Execute sales tactics, implement marketing strategies, and deliver effective sales presentations with passion and consistently ask for the business.
• Exhibit an in-depth understanding of the healthcare marketplace and the sales processes that directly and indirectly affect sales goal attainment.
• Identify, develop, and maintain customer relationships and conduct programs to support the marketing strategy.
• Understand how to prioritize efforts and resources based on knowledge of Physical Therapy services, territory dynamics, and the marketplace for effective coverage of key customers and networks.
• Understand Industry, Workers Compensation, and Occupational Therapy opportunities in the Physical Therapy marketplace.
• Build hospital system knowledge, relationships, and opportunities in the community, working with and partnering with accounts and effectively positioning when a source of competition.
• Understand Physician Networks, Integrated Delivery Networks (IDNs), Accountable Care Organizations (ACOs), and consolidation trends and opportunities in the marketplace.
• Demonstrate complete knowledge of the Insurance and Managed Care marketplaces, reimbursement processes, and procedures.
• Develop Sports Medicine relationships in concert with corporate objectives in the market.
• Manage territory resource allocation to maximize profitability.
• Monitor performance against strategic objectives/directives.

Required Skills & Abilities

• Highly professional in appearance, tone, and delivery, and an effective communicator.
• Exceptional organizational and time management skills, with the ability to prioritize to meet deadlines.
• Strong follow-through and results tracking to achieve measurable targets.
• Ability to maintain strict confidentiality in all job-related matters.
• Sales/marketing-specific background or education with a focus on consultative selling.
• Experience in healthcare/pharmaceutical sales preferred but not required.
• Strong customer service skills, customer service-driven, positive attitude.
• The ability to interact with, support, and influence positively the behavior and activities of referring physicians, industry partners, superiors, and staff/co-employees.
• Must be an exceptional listener, with the proven ability to problem-solve to issues discussed.
• Public speaking/presenting skills.
• The ability to work independently and in a group setting, high integrity, reasoned and thoughtful judgment, a sense of urgency, and analytical and intuitive skills.
• Ability to use all necessary office equipment, faxes, copiers, etc.
• Required to be proficient in Windows-based technologies (e.g., Word, Excel).
• Must have a valid driver's license and good driving record.

Required Qualifications

• Bachelor's degree in Business, Marketing, Public Relations, Communications, or a related field. In lieu of a degree, 5 or more years of relevant experience may suffice.
• Two or more years of experience in a customer/public relations position, preferably in physician services, pharmaceutical/medical sales, or a related healthcare field.
• Availability to travel within the region 80% of work time, which may include overnight stays.