Description
Anthropic is seeking an Enterprise Integrated Campaign Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support Enterprise business priorities and drive demand, adoption, and expansion across strategic customer segments.
As a key member of the marketing organization, you'll build campaign frameworks and cross-channel motions that connect content, physical events, digital programs, and account-based efforts into cohesive journeys that move enterprise buyers from awareness to activation.
This role requires a sophisticated understanding of B2B marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle.
Key responsibilities:
- Design and lead integrated campaigns across customer segments, establishing scalable frameworks and processes
- Drive full-funnel campaign initiatives across core Enterprise priorities, industries, and segments
- Create and implement campaign programs, including thought leadership moments, digital nurture streams, and ABM activations
- Partner closely with Field Marketing to align campaign programs with territory and account-specific goals
- Optimize programs to measurement frameworks, including lead scoring, attribution models, and ROI reporting
Minimum qualifications:
- Demonstrate deep understanding of B2B enterprise sales cycles and buying processes
- Experience working within software companies is required
- Track record of successfully building and scaling integrated campaign programs
- Strong analytical skills and a data-driven approach to campaign optimization and attribution
Preferred qualifications:
- 10+ years of B2B enterprise marketing experience with blended expertise in integrated campaigns, account-based marketing, and demand generation
- Experience marketing AI/ML or complex technical products to enterprise customers
- Experience building and leading integrated campaign or demand generation teams
The annual compensation range for this role is $255,000.