Field Marketing Manager, APAC

Job Overview

We're seeking a senior Field Marketing Manager to lead our APAC marketing function, setting strategy, building the operating system, and representing marketing to regional sales and global marketing leadership.

Key Responsibilities

• Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch
• Drive field marketing initiatives across enterprise and startup programs, adapting strategy for diverse international markets
• Create and run field marketing programs, including executive roundtables, customer events, and ABM activations
• Partner with APAC sales leadership to align programs with territory and account-specific pipeline and revenue goals
• Establish measurement frameworks, including lead scoring, attribution models, and ROI reporting
• Evaluate and select premium third-party events and build high-impact activation strategies
• Collaborate with Global Field Marketing and other central marketing teams to align APAC programs with company-wide strategy
• Manage regional resources, including relationships with key partners, vendors, and industry organizations
• Build and manage the regional field marketing budget with strong financial discipline and ROI focus
• Define the regional team plan and hire and lead the function as expansion headcount lands
• Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

Requirements

• 14+ years B2B enterprise marketing experience with expertise in field marketing, ABM, and demand generation in APAC markets
• Deep understanding of enterprise sales cycles and buying processes; software company experience required
• Track record building and scaling field marketing and demand generation programs from the ground up
• Strong analytical skills and a data-driven approach to program optimization and attribution
• Demonstrated contribution to significant revenue goals through integrated marketing initiatives
• International marketing experience and understanding of regional market dynamics across Asia Pacific
• Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
• Strong project management across complex, multi-country programs simultaneously
• Exceptional budgeting and financial management with experience managing substantial field marketing budgets
• Cultural awareness and ability to adapt strategy for diverse APAC markets
• Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders
• Comfort with ambiguity and a bias for thoughtful action

Nice to Have

• Experience marketing AI/ML or complex technical products to enterprise customers
• Experience building and leading demand generation teams in APAC
• Knowledge of account-based marketing strategies and execution
• Background at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday
• Previous experience as a first field marketing hire in a new region
• Fluency in multiple Asia Pacific languages
• Understanding of regulatory and compliance requirements for marketing activities