FBS - Front-End SEO/CRO Developer

We’re looking for a Front-End SEO/CRO Developer to join our SEO/GEO team and help build, test, and optimize digital experiences across Farmers websites.

In this hands-on role, you’ll partner closely with UX, Development, Media, and Paid teams to build and launch front-end components, improve page performance, and execute experiments designed to improve the customer experience and conversion.

Responsibilities

• Build, launch, and optimize front-end components across new and existing web pages.
• Configure and execute A/B and multivariate tests to improve digital experiences and conversion performance.
• Implement front-end updates in Optimizely, including layout changes, information hierarchy, redirects, and post-test enhancements.
• Partner closely with UX and Development teams to turn designs and optimization opportunities into working digital experiences.
• Support SEO and CRO initiatives, including page-speed and performance improvements.
• Analyze website behavior and testing results to identify opportunities and develop new hypotheses.
• Collaborate with Media and Paid teams on campaign and acquisition pages.
• Turn testing and performance data into clear insights and recommendations that both technical and business stakeholders can understand.

Requirements

• 4+ years of relevant experience in front-end development, UX development, experimentation, CRO, or related digital disciplines.
• Hands-on experience with Optimizely and UX experimentation/testing.
• Experience with VWO or similar A/B testing platforms.
• Solid understanding of SEO, CRO, page performance, and UX best practices.
• Experience building and testing across multiple web pages, templates, or digital channels.
• Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
• A proactive and curious approach. You’re comfortable identifying opportunities, developing hypotheses, and recommending improvements rather than simply executing assigned tasks.
• Strong communication skills and the ability to present technical findings and test results in a clear, business-friendly way.
• Fluent English proficiency.
• Experience in insurance or financial services is a plus.
• Experience with FullStory for behavioral analysis and monitoring is a plus.

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development