Paid Search Marketing Consultant (Fintech)

Right Side Up is seeking senior freelance Paid Search Managers to own and scale non-branded search programs for fintech and financial services clients. This is a hands-on operator role, managing structure, bidding, targeting, and testing across Google Ads and Bing.

Responsibilities:

• Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing.
• Drive efficient volume against growth targets, focusing on improving cost per acquisition or cost per funded account.
• Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology.
• Partner with data science and analytics teams on measurement beyond standard conversion tracking.
• Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling.
• Set expectations and success criteria before launching new initiatives.
• Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.
• Manage significant monthly budgets with clear pacing discipline and forecasting.
• Translate performance data into clear, actionable recommendations.
• Collaborate with paid social, programmatic, and lifecycle counterparts.
• Navigate compliance and legal review processes on ad copy and landing pages.

Requirements:

• Senior manager level or above with substantial hands-on paid search experience.
• Fintech experience required; equivalent experience in another regulated, high-consideration financial services vertical considered.
• Experience managing mid six figures per month in paid search spend.
• Proven track record taking a channel from zero to one.
• Strong experimentation background, including working with data science on incrementality studies.
• Comfortable owning a channel independently in a fast-moving organization.
• Strong analytical skills, with the ability to turn performance data into recommendations.
• Experience in considered-purchase, high-value consumer categories.

Tools & Platforms:

• Google Ads and Microsoft Advertising (Bing).
• Search management and bid platforms such as Skai (Kenshoo), Marin, or equivalent.
• Incrementality and measurement platforms such as Haus, Measured, or in-house geo-testing frameworks.
• Analytics and BI tools including GA4, Looker, Tableau, or Mode, plus SQL.