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AIA

P&H Business Activation, Principal (Senior Manager)

AIA
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senior full-time Hong Kong, HK

First indexed 4 Sept 2026

Description

At AIA, we've started an exciting movement to create a healthier, more sustainable future for everyone.

We're looking for a Principal (Senior Manager) in P&H Business Activation to play a vital part in advancing this movement. You'll formulate customer-centric proposition activation initiatives to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.

Responsibilities:

  • Proposition activation strategy and implementation: plan, develop and drive proposition activation initiatives for all product categories
  • Distribution enablement: build and drive insight-based sales enablement tools and activation materials
  • Stakeholders management: collaborate with cross-functional teams and external stakeholders
  • Project and quality management: ensure accuracy, quality and timeline of deliverables
  • Vendor management and deployment: engage with external vendors to manage the end-to-end development process

Requirements:

  • University graduate with a degree in Marketing, Business, Communications or related discipline
  • 10 years of solid experience in marketing communications or product marketing
  • 2-4 years of team leadership experience
  • Possess basic product knowledge, experience in financial industry especially insurance industry is an advantage

Skills:

  • Creative, self-motivated and customer-oriented
  • Independent, well-organized and detail oriented
  • Strong language skills in written English and Chinese
  • Strong people and communication skills
  • Strong time management and sound problem-solving skills