Principal UX Engineer, Ads

Reddit’s Ads Design & Research team shapes the end-to-end advertising experience across advertiser tools, consumer ad experiences, measurement, and the systems that connect them.

We're looking for a Principal UX Engineer who sees code as a product-design medium. You'll use it to bring ambitious ideas to life, explore and validate new directions, and help teams make better product decisions earlier.

What you'll do

• Define and lead the UX engineering strategy across multiple areas of Reddit Ads.
• Build high-quality, functional prototypes and product experiences that help teams explore ideas, test assumptions, and make better decisions.
• Partner with senior cross-functional leaders to shape product direction and bring clarity to complex, ambiguous opportunities.
• Create reusable tools, systems, components, and workflows that make it easier to move from design and research into production.
• Raise the bar for interaction quality, accessibility, performance, and technical craft across the Ads experience.
• Explore how AI can improve both our advertiser products and the way our teams design and build them.
• Mentor other practitioners and help grow UX Engineering as a capability across Reddit.

What we're looking for

• Deep experience at the intersection of product design and engineering, with a track record of building sophisticated interactive products.
• Strong hands-on expertise with modern frontend technologies such as React and TypeScript.
• Excellent product and interaction judgment, with the ability to turn complex ideas into intuitive, high-quality experiences.
• Experience working across multiple teams or product areas and influencing product direction beyond a single project.
• Strong systems thinking, with experience creating reusable patterns, platforms, or tools that help other teams move faster.
• The ability to navigate ambiguity, make thoughtful tradeoffs, and bring design, engineering, product, and research perspectives together.
• Strong communication and collaboration skills, particularly with senior cross-functional partners.
• A passion for staying hands-on while helping others do their best work.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave