Head of Publishing, Shooters China

Electronic Arts is looking for a Head of Publishing, Shooters China to lead EA shooter franchise publishing in the market.

Responsibilities:

• Monitor China and global FPS game market trends, focusing on core player demands, monetization models, and competitive landscape.
• Analyze genre evolution paths of leading FPS franchises.
• Track gameplay improvement trends in both global and Chinese markets.
• Deconstruct core game loops, meta systems, and player retention mechanisms of successful FPS titles.
• Develop FPS-specific product evaluation frameworks and localization best practices.
• Manage in-market local research, suggestions, and learning cycles to recommend adjustments to the franchise.
• Lead agreement between global development and China publishing teams.
• Manage localization processes, including cultural adaptation.
• Integrate market data, operational metrics, and competitor intelligence.
• Establish product health monitoring systems.
• Produce professional research reports and presentations.
• Present recommendations to senior leadership.

Qualifications:

• 8+ years in the game industry with proven experience in FPS game publishing in China.
• Deep understanding of renowned FPS games, including gameplay mechanics, esports ecosystems, community culture, and global market performance.
• Hands-on experience operating at least one well-known international IP FPS game.
• Excellent communication and collaboration skills.
• Native Chinese and fluent business English.

Benefits:

• Comprehensive benefits package, including medical insurance, mental health support, retirement pension, paid leave, family leave, and free games.