Description
Job Overview
As a Demand Generation Marketing Manager for the Private Equity Business Unit at Carta, you will research, develop, and execute end-to-end campaigns to drive net-new firms to our private equity and alternative assets products. You will collaborate with Sales, Product, and all parts of Marketing to test marketing strategies and drive quarterly business objectives through coordinated campaigns.
Responsibilities
- Research, develop, and execute end-to-end campaigns to drive net-new firms to our private equity and alternative assets products
- Collaborate with Sales, Product, and all parts of Marketing to test marketing strategies and drive quarterly business objectives through coordinated campaigns
- Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects, using performance data to iterate and improve conversion at every stage
- Coordinate cross-functionally with Sales, Customer Success, BD, and Product to identify the highest-propensity accounts, surface key insights, and scale what's working into repeatable growth plays
- Help identify, drive, and execute on strategic growth initiatives and tests as we experiment and learn which levers are key growth opportunities for Carta
Team and Reporting
You will be joining the Demand Generation team within the Revenue Marketing Org, reporting directly to the Senior Manager of Demand Generation. The Demand Generation team owns the full demand generation motion for all business units at Carta , from awareness campaigns and thought leadership to field events, outbound plays, and lifecycle nurtures.
Requirements
- Pipeline-obsessed with experience building and running multi-channel demand gen programs with a direct line to pipeline
- Campaign architect and operator with experience in ABM strategy and execution
- Cross-functional by default, working naturally across Sales, Business Development, Operations, and all aspects of the marketing org
- Equal parts creative and analytical with a marketer's instinct for what will resonate with a PE audience
- ABM-native with experience building target account lists, structuring intent-based plays, and sequencing multi-channel campaigns
- 6+ years of experience in demand gen, preferably in B2B SaaS, fintech, or financial services
- Experience with 6Sense, Marketo, and Salesforce is a strong plus
- Financial services or industry experience is a bonus
Salary
The minimum cash compensation (salary + commission if applicable) range for this role is $154,700 - $182,000 in New York, NY.