Description
In the Americas Field & Partner Marketing team at Cisco, you will drive growth across the customer lifecycle by influencing and activating key demand generation and customer experience levers. As a Field Marketing Manager, you will be a business partner with the Americas Field Sales organization and serve as a customer and territory expert for Go-to-Market (GTM) initiatives and Field Marketing support across Enterprise AI, Networking, and Industry market segments.
Your responsibilities will include:
- Collecting and communicating competitive landscape and insights, opportunities, and threats to Sales, Customer Success, product teams, and Partners.
- Owning the marketing strategy and execution for your coverage area, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales priorities.
- Deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
- Driving audience acquisition for marketing events and providing Sales Enablement through insights, references, content, and events.
- Achieving Marketing Sourced Pipeline (Direct & Partner) Technology area growth goals across multiple customer segments.
- Supporting the pipeline and revenue goals of the Americas Architecture organization.
The minimum qualifications for this role are:
- 5+ years of experience in B2B Marketing, including event management, field marketing, or customer marketing.
- Experience in using data analytics to develop, implement, and refine field marketing strategies.
- Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.
- Experience with MS Office Suite.
Preferred qualifications include:
- Strong project management and budget management experience in a B2B environment.
- Working knowledge of Salesforce.
- Demonstrated business insight and data and analytical skills.
- Account-based marketing experience, especially in 1:1 marketing.
- Critical thinking and problem-solving skills.
The starting salary range for this position is $112,200.00 to $142,100.00, reflecting the projected salary range for new hires in this position in U.S. and/or Canada locations. Benefits include medical, dental, and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance.