Director of Product

Electronic Arts creates incredible entertainment experiences that inspire players and fans worldwide. Here, everyone is part of the story, part of a community that connects people globally.

As a Director of Product, you will report to the Vice President of Product & GTM. You will manage product strategy and the end-to-end roadmap, delivering a trusted, high-velocity creator and player experience across priority regions. Your goal is to achieve growth, ensure a healthy economy, and embed localization, culturalization, and player safety as first-class product requirements.

Key responsibilities include:

• Setting product strategy and defining measurements for activation, retention, creation rate, and safety health
• Leading localization and culturalization across UX, content policy, events, templates, and communications
• Adapting creator workflows for regional platforms and devices
• Improving player experience across feeds, discovery, recommendations, profiles, and community features
• Partnering with monetization leadership to align pricing, subscriptions, and marketplace design
• Ensuring regulatory and store compliance across major markets
• Overseeing experimentation and insights, establishing instrumentation, and running A/B tests
• Scaling platform readiness, reliability, and risk management
• Building and leading a product organization with clear operating schedules and quality bars

Requirements:

• 10+ years in consumer product management for UGC/games/social/media platforms
• 5+ years leading multi-product or platform teams
• Track record shipping global consumer experiences at scale
• Expertise adapting products for multiple regions, including culturalization and localization
• Depth in creator ecosystems, including tooling, publishing, and marketplace/economy surfaces
• Command of experimentation and analytics, translating insights into priorities
• Working knowledge of regional regulatory/compliance and app store requirements

Benefits:

• Comprehensive benefits package, including physical, emotional, financial, and professional wellbeing support
• Personalized packages to meet local needs, including medical insurance, mental wellbeing support, pension plans, and paid time off