Culture & Sports Specialist

We are seeking a Culture & Sports Specialist to develop and execute a consumer-centric Culture & Sports Marketing strategy in Hong Kong.

The successful candidate will be responsible for:

• Developing and executing long-term local Culture & Sports Marketing strategies and projects aligned with global and local priorities
• Identifying emerging trends, talent, communities, and opportunities across sports, culture, music, dance, skate, fitness, gaming, mass sports, and youth passion points
• Establishing a rich network in the fields of Culture & Sports, especially in the local community, new upcoming trends, and movements
• Delivering high-quality events and projects of all scales and activating international projects and athletes
• Planning and realizing efficient branding strategies for Red Bull projects, athletes, and third-party events
• Contributing to Red Bull's worldwide success with innovation and unique content
• Identifying, recruiting, and managing artists, athletes, opinion leaders, and key partners with perfect brand fit and optimizing impact and efficiency
• Building strong relationships with global or local artists, dancers, athletes, and maximizing local and emerging activations
• Ideating, designing, and flawlessly executing innovative events, artists, and athletes project programs
• Maximizing brand and authentic product exposure both online and offline
• Ensuring efficient logistics and event tools handling
• Generating an efficient 3rd party events program
• Managing partnership and sponsorship negotiations
• Partnering closely with Media Network, Brand, Student Marketing, sales teams, and external agencies
• Ensuring Culture & Sports programs contribute to local marketing and business objectives and targets
• Acting as the local subject matter expert, driving alignment and excellence across all consumer touchpoints
• Running the program with high Red Bull standards in terms of professionalism, efficiency, budget transparency, and creativity
• Defining KPIs, evaluating program effectiveness, and developing actionable insights and best practices
• Continuously identifying innovative concepts and new opportunities to enhance program impact and ROI

Requirements:

• Bachelor's degree in general marketing, event marketing, sports marketing, business, or media
• Fluency in English and Cantonese (verbal and written)
• 5+ years of working experience in the culture/music/dance/sports industry
• Experience in dealing with artists, athletes, and related entities
• Well-connected in different sports and culture scenes and environments
• Ability to design and organize events and projects of all scales
• Ability to multi-task and work in cross-functional teams
• Strong management skills, leading external agencies/freelances
• Clear understanding of youth culture, music, and culture industry, local and global sports, entertainment
• Entrepreneurial 'can-do' attitude facilitated by continuous learning and application of best practices
• Creative and innovative mindset, open to new things
• Proficient in MS Office tools: PowerPoint, Excel, and Word

Benefits:

• Competitive salary
• Opportunity to work with a global and dynamic company
• Collaborative and innovative work environment