Description
The Sports Partnership Account Executive is responsible for achieving or exceeding sports revenue goals by partnering with a team of Account Executives to develop and close new and existing advertiser opportunities across 9NEWS and TEGNA’s multiplatform sports portfolio.
You’ll join Account Executives on sales calls, build strategic sports marketing solutions, and help advertisers connect with passionate fans through premier sports properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Sports Properties, Premion OTT Sports programming, and other sports properties connected with 9NEWS.
Success in this role comes from strong sales collaboration, creative sports strategy, disciplined follow-through, and the ability to turn linear TV, content sponsorships, digital, streaming, and OTT opportunities into compelling advertising solutions that drive revenue growth and measurable client outcomes.
Responsibilities:
- Partner with the team of Account Executives to identify, develop, and close sports advertising revenue from new and existing clients.
- Join Account Executives on client sales calls as the sports subject matter expert, helping uncover needs, shape opportunities, and advance business.
- Support Account Executives throughout the sales process, from targeted prospecting and pre-call planning through proposal development, presentation, negotiation, and post-sale transition.
- Identify market potential, category opportunities, and competitive insights that help grow sports revenue and expand advertiser participation.
- Develop strategic, insight-driven sports marketing solutions tied to key properties.
- Create custom campaigns and sponsorship concepts that meet client needs across broadcast, digital, streaming, OTT, and content sponsorships.
- Upsell current clients across the full 9NEWS sports and media product line.
- Collaborate with sales leadership, marketing, research, production, digital, and operations teams to build integrated campaigns.
- Maintain strong relationships with clients, agencies, league/team contacts, and internal stakeholders.
- Manage CRM activity, pipeline, forecasts, and sports revenue updates.
- Represent 9NEWS at client events, networking opportunities, and sports-related hospitality as needed.
Qualifications:
- Minimum of 5 years of sales experience in a fast-paced sports-centric media environment.
- Proven track record of meeting or exceeding sales goals and developing new business opportunities.
- Strong understanding of sports marketing, fan engagement, sponsorship packaging, and advertiser strategy.
- Ability to translate advertiser objectives into creative, actionable, and measurable sports marketing solutions.
- Confident presenter and consultative seller with strong written and verbal communication skills.
- Demonstrated ability to collaborate with Account Executives, sales leaders, and cross-functional teams.
- Strong organization, follow-through, and ability to manage multiple priorities, deadlines, proposals, and active sales opportunities.
- Proficiency with Microsoft Office Suite and CRM systems.
- Positive, adaptable, and solutions-oriented in a fast-moving sales environment.
Compensation:
- Competitive compensation includes base salary plus an incentive plan tied to sports revenue growth, sales collaboration, and overall performance.
- On-target compensation range of $150,000-$200,000 based on experience, qualifications, and market considerations.
Benefits:
- Comprehensive benefits designed to safeguard the physical, mental, and financial health of employees and their families.
- Medical plan options, dental and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance.
- 401(k) program with company match.
- Paid Time Off (PTO) benefit and paid holidays.