Ad Operations Consultant

Right Side Up is seeking freelance Ad Operations consultants who specialize in the intersection of ad platforms and first-party data. As an Ad Operations Consultant, you will work alongside in-house tracking and engineering teams to implement and maintain server-side conversion tracking across major ad platforms such as Meta, Google, TikTok, Pinterest, and Bing.

Responsibilities:

• Implement and maintain server-side conversion tracking across Meta (Conversions API), Google (Enhanced Conversions, including for leads), TikTok, Pinterest, Bing, and other major ad platforms.
• Set up and troubleshoot offline conversion feeds, matching backend conversion and CRM data to ad platform identifiers and sending it back to the platforms.
• Build and manage event pipelines in Segment (sources, destinations, tracking plans, and event schemas), including sending backend and warehouse data downstream to ad platforms.
• Manage Google Tag Manager containers, including web and server-side GTM, tag, trigger, and variable hygiene.
• Audit existing tracking setups across brands and properties, find gaps, duplicate events, and under-reporting, and recommend fixes aligned to current platform best practices.
• Partner with performance marketers to understand their conversion funnels, which events matter, and how signal quality affects bidding and optimization.
• Document tracking architecture, event definitions, and naming standards (including UTM and campaign tagging) so the internal team can own it long-term.

Requirements:

• 4+ years of hands-on ad ops, tracking, or marketing technology experience supporting paid media.
• Proven, hands-on experience implementing Meta CAPI and Google Enhanced Conversions (web and lead-gen), ideally multiple times across different stacks.
• Strong working knowledge of Segment or a comparable CDP/event-streaming tool, and of server-side eventing.
• Deep familiarity with Google Tag Manager, including server-side containers.
• Comfortable working shoulder-to-shoulder with engineers and translating marketing needs into technical requirements.
• Solid understanding of how performance marketers operate: conversion funnels, attribution, event prioritization, and how tracking quality affects campaign performance.
• Comfortable operating in ambiguity, whether that's a scrappy startup or a large, multi-brand organization with legacy setups.

Tools & Platforms:

• Segment (or similar CDP/event pipeline)
• Google Tag Manager (web and server-side), Google Analytics (GA4), Google Ads
• Meta, TikTok, Pinterest, Bing, LinkedIn, and other ad platforms
• A CRM or ESP such as Salesforce or Braze
• SQL and a data warehouse (BigQuery, Snowflake, Redshift, or similar)