Marketing Manager for the Benelux

We are looking for a creative, data-driven, and results-oriented Marketing Manager for the Benelux to lead full-funnel demand generation and execute Logitech for Business’ marketing strategy across the Netherlands, Belgium and Luxembourg.

Benelux Marketing Execution

• Develop, execute, and scale a comprehensive Benelux full-funnel B2B demand generation plan aligned with regional and global revenue goals.
• Own local field marketing and multi-channel lead generation campaigns across top, middle, and bottom-of-funnel initiatives to consistently feed the sales pipeline in the Netherlands, Luxembourg and Belgium.
• Act as the primary marketing contact for Benelux sales leadership, establishing shared KPIs, pipeline forecasting, and lead generation targets.

Partner (To and Through) Marketing

• Support and execute joint marketing activities with distributors, resellers, and key channel partners.
• Co-ordinate partner co-marketing campaigns, events, and digital lead-gen initiatives, tracking leads from initial touchpoint through to deal closure.
• Manage MDF allocation and partner campaign funding with a strict focus on return on marketing investment (ROMI), lead quality, and pipeline contribution.
• Collaborate closely with channel sales to align marketing efforts with partner priorities.

Full-Funnel Demand & Lead Generation (Enterprise, Verticals & SMB)

• Design and launch full-funnel integrated demand generation programs (paid digital, content syndication, webinars, field events, ABM) targeting enterprise and SMB accounts across Benelux.
• Localise global campaigns, messaging, and assets to ensure cultural and linguistic relevance.
• Co-ordinate with local PR and event agencies as needed to support campaigns and brand visibility.
• Partner closely with sales teams to refine lead scoring, accelerate pipeline conversion across stages, and implement account-based marketing (ABM) campaigns for target accounts.

KPIs, Measurement & Performance Optimisation

• Establish, track, and report on primary marketing KPIs (MQLs, SQLs, pipeline value, customer acquisition cost, ROI) across all programs.
• Utilise attribution models and performance data to continually measure full-funnel effectiveness, optimise channel spend, and improve campaign conversion rates.
• Maintain accurate reporting in CRM and marketing automation tools.

Cross-Functional Collaboration

• Partner with regional and global field marketing, product marketing, demand generation, and channel marketing teams to ensure alignment and brand consistency.
• Share local market insights, learnings, and best practice with the Benelux team and the wider European marketing organisation.

Qualifications & Experience

• At least 5 years’ experience in B2B marketing, with a proven track record in full-funnel demand generation, lead generation, and field marketing.
• Experience supporting partner marketing and/or channel-driven business models is a strong advantage.
• Background in technology, IT, or B2B solutions preferred.
• Deep expertise in setting clear campaign KPIs, managing multi-touch attribution, and analysing pipeline contribution across full customer journeys.
• Native or fluent Dutch required; business-level English required. French and German are an advantage.
• Strong hands-on experience with marketing automation and CRM systems (e.g. Marketo, Salesforce and Knak) to build, track, and optimise lead generation workflows.
• Proficient in business intelligence and reporting platforms (e.g. Tableau) for detailed performance measurement, channel reporting, and dashboard creation.
• Strong organisational skills, attention to detail, and ability to manage multiple initiatives in parallel.
• Collaborative mindset with strong communication and stakeholder management skills.
• Willingness to travel occasionally within Benelux and Europe (up to approximately 20%).