Description
Wealthsimple is looking for a Senior Data Scientist to join the Growth Data team, focusing on driving new user acquisition and net deposit targets through marketing efforts. The successful candidate will serve as a domain expert for one of the key marketing pillars, driving optimization through sophisticated algorithms, measurement systems, and strategic insights.
Responsibilities:
- Build data products and algorithms that optimize marketing performance, including budget allocation, targeting strategies, and campaign optimization across multiple channels
- Design and implement measurement strategies for marketing initiatives, including attribution modeling, incrementality analysis, and multi-touch attribution
- Drive marketing strategy through data insights, A/B testing, and causal inference methodologies to maximize ROI on marketing spend
- Develop and maintain analytics pipelines and data infrastructure, working collaboratively with data engineers and other data scientists
- Conduct exploratory analysis to identify growth opportunities, understand customer behavior, and optimize marketing tactics
- Provide business-as-usual analytics support, including reporting, dashboards, and ad-hoc analysis for marketing stakeholders
- Leverage AI tooling to handle operational tasks efficiently and focus on high-impact strategic problems
- Partner with ad platforms and internal engineering teams to ensure robust tracking, data integration, and measurement capabilities
Requirements:
- Understanding of digital marketing mechanics, including attribution, ad platforms, tracking, and conversion optimization
- Experience working with lifecycle data and understanding various ways of reaching out to new/existing customers
- Strong technical skills in Python and SQL with experience building production-quality code
- Proven track record in algorithm development, optimization problems, or building data-driven decision systems
- Strong foundation in causal inference, A/B testing, and experimental design
- Excellent communication skills and ability to translate complex technical concepts for non-technical stakeholders
Benefits:
- High visibility, high impact: Your work directly affects Wealthsimple's growth bottom line and influences strategic marketing decisions
- Diverse technical challenges: Develop expertise across measurement, A/B testing, causal inference, machine learning, and algorithm development
- In-demand skill set: Build valuable skills in marketing analytics and optimization that are highly sought after in the tech market
- Strategic domain ownership: Own a key pillar of Wealthsimple's growth strategy and build deep expertise in a lasting problem space
- AI-enabled efficiency: Leverage cutting-edge AI tooling to amplify your impact and focus on the most strategic challenges