Graphic/Visual Designer - tonies Accessories (all genders)

We're looking for an experienced Graphic/Visual Designer to own the design output of the tonies Accessories portfolio. Reporting to the Director of Accessories, you'll be responsible for CMF direction across all categories, 2D asset creation, product renders, licensor approval submissions, and Style Guide stewardship.

Your tasks and responsibilities will include:

• Design ownership across the full PDP
• Direct CMF (Color, Material, Finish) for all accessories categories , Headphones, Nightlights, Bags, Shelves, Decoration, and more.
• Build design briefs for ODM/OEM manufacturing partners and own the construction sample process
• Lead first sample and golden sample approvals against brand and CMF standards
• Manage Top of Production (TOP) sample reviews and sign-off
• Commission 3D packaging renders from supply partners and review against brand

Licensor management

• Own the end-to-end licensor design submission process for all IP partnerships
• Maintain the licensor submission tracker and ensure approvals stay on schedule
• Build fluency with individual licensor style guides and maintain their application across the range

Brand stewardship

• Own and maintain the Accessories Style Guides , the definitive brand reference for all categories
• Ensure visual coherence across all accessories SKUs (across our entry, mid and premium tiers) in the annual pipeline with a distinctive connection with the broader tonies product ecosystem
• Maintain and organise shared drive documentation (samples, approvals, asset files, product catalogue)
• Work closely with external agencies and the brand creative teams to ensure alignment and brand integrity

Cross-functional collaboration

• Present design routes and options to Senior Product Managers who set commercial direction
• Work in lockstep with the Senior Operations Lead on sample logistics, scheduling, and PDP coordination
• Translate commercial briefs into executable design direction for manufacturing partners including our preferred outsourced operations partner.

You'll love this role if you...

• Think from a user/audience point of view and understand the products, not just graphics.
• Take ownership instinctively.
• Can hold a creative line under commercial pressure.
• Are genuinely curious about how things are made , CMF direction requires real interest in materials, construction, and manufacturing, not just aesthetics
• Thrive in a lean, fast-moving environment , you are joining a team building a new operating model, not maintaining a legacy one
• Balance creative flair with operational rigour: you're as comfortable managing a sample approval timeline as you are originating a new design route
• Actively use AI tools in your design process , for ideation, direction exploration, and accelerating output

What we are looking for:

• 5–7 years of product design, graphic/visual design or packaging design experience in consumer goods, accessories, lifestyle, or licensed products
• Proven CMF direction experience across multiple product categories
• Hands-on experience managing licensor approval loops with brand partners (entertainment, character, lifestyle IP)
• Experience working with ODM/OEM supply chains , you know what a design brief needs to include for a manufacturer to execute it
• Familiarity with a structured product development process (stage-gate, RACI-based, or similar)
• Advanced Adobe Creative Suite proficiency (Illustrator, Photoshop) including production-ready artwork
• Strong understanding of material and print processes , what a spec sheet needs to say, and why
• English at a professional level; German is a strong plus

Why tonies?

• Global Teamwork: We collaborate across departmental and country borders.
• Come as you are: This applies to the dress code and everything else.
• Competitive Package: We offer a competitive salary and a range of comprehensive benefits tailored to your specific location.
• Collaboration & Community: We’re big on "we".
• Continuous Learning: Benefit from internal/external training and an individual learning budget.
• Tonie Discounts: Enjoy attractive discounts on our entire range of products.
• Rest & Recharge: Great work requires a clear head.