Description
We’re currently looking for a Digital Marketing & Media Manager to join our Marketing team in Germany to plan, execute, and continuously optimize digital campaigns that drive business and brand KPIs.
Working closely with the Head of Marketing and global HQ teams, you will ensure that centrally developed campaigns are effectively localized and executed in the German market, with a strong focus on quality, performance, and consistency across all digital touchpoints.
The responsibilities
In this role, you’ll be expected to plan, execute, and continuously improve digital marketing campaigns and media activities for the German market.
- Plan, execute, and optimize local media activities while contributing to central campaign activations, including brand and launch campaigns, ensuring strong market impact
- Develop and deliver tactical campaigns for the German market in close collaboration with Sales, aligning marketing efforts with commercial priorities and dealership needs
- Analyze, monitor, and continuously optimize campaign performance, media investments, and conversion rates, providing clear reporting and actionable insights to stakeholders
- Act as local website owner and quality gatekeeper, ensuring accuracy, consistency, and high standards across digital assets, including localization, translations, UX, and campaign execution
- Manage and collaborate closely with agencies, HQ teams, and internal stakeholders, validating proposals, ensuring alignment with global strategies, and securing high-quality, scalable execution across all digital touchpoints, including influencer marketing initiatives
The ideal candidate
In order to succeed in this role, and at Polestar in general, you bring a strong sense of ownership and accountability, combined with a structured and analytical way of working.
- Bachelor’s degree in Marketing, Communication, or a related field, providing a solid foundation for campaign planning and execution
- Minimum 5 years of experience in digital marketing, enabling you to independently manage campaigns, media planning, and optimization
- Native-level German with excellent writing and editing skills, ensuring high-quality localization and content accuracy across all digital channels
- Business fluent English, allowing effective collaboration with global teams and stakeholders
- Strong analytical capabilities and experience working with performance data, supporting data-driven decision-making and continuous optimization