Description
This is an office-based Intern, Lifecycle & Retention Marketing role in our Bangkok, Thailand office, supporting the Disney+ Lifecycle and Retention team across Thailand and Philippines.
The role involves driving customer engagement and retention through development, setup, and optimisation of campaigns to support key KPIs of acquisition, engagement, retention, and customer lifetime value for Disney+.
Responsibilities:
- Collaborate with internal and external stakeholders to develop and execute marketing campaigns across direct communication channels including email, push, and in-app.
- Assist in planning and development of a marketing calendar.
- Work with creative teams to obtain assets for campaigns.
- Brief creative agencies on copy angles.
- Deliver test and learn scenarios to drive actionable insights for future optimisation.
- Analyse campaign performance and identify areas for optimisation.
- Collaborate with the Lifecycle team to identify opportunities to drive business metrics.
- Champion new customer engagement and retention techniques.
- Work with regional lifecycle leads on automated campaigns ideation, rollout, and maintenance.
- Think creatively to produce new concepts and ideas.
Internship Requirements:
- Currently an undergraduate pursuing a bachelor's degree.
- Must be available for full-time internship commitment between January to June 2027.
- Must be available to work on-site throughout the full period of internship.
- Indicate internship availability and expected graduation date in resume.
- Provide a marketing portfolio link in resume and application.
Requirements:
- Currently an undergraduate pursuing a bachelor's degree in Marketing, Marketing Analytics, Communications, Media, Business, or a related field.
- Basic understanding of marketing and subscription business is a plus.
- Good organisational skills and ability to prioritise workload to meet competing deadlines.
- Structured and detail-oriented with excellent level of accuracy and attention to detail.
- Strong communicator with a can-do, positive attitude and a strong desire to get things done.
- Creative and solution-oriented mindset.
- Self-starter capable of working independently and as part of a team.
- Fluency and strong writing and speaking proficiency in Thai and English.
- Strong analytical and numerical skills.