Brand Insights, Measurement Lead

As a Brand Insights, Measurement Lead at Anthropic, you will strengthen the evidence that fuels brand decisions, ensuring marketing spend and effort are effective. You will own recurring measurement readouts, lead process ownership of Prosumer and B2B brand health tracker studies, and partner with Marketing Insights teammates, Comms, and data science.

Responsibilities:

• Own executive and all-hands readouts with key metrics, headwinds, and tailwinds
• Lead Prosumer and B2B brand health tracker studies and manage research vendor relationships
• Coordinate with Comms, Marketing, and data science on the brand-health dashboard
• Support media mix modeling, multi-touch attribution, and incrementality analyses
• Run pre- and post-campaign analyses and turn learnings into actionable changes
• Roll up campaign-level learnings into a recurring view for leadership
• Build audience and funnel analyses to inform investment decisions
• Audit and improve customer sentiment reporting processes
• Manage data pipelines for reliable readouts
• Partner with Marketing Insights teammates to keep measurement processes in sync
• Develop a defensible view from first-party behavioral data, campaign and media data, and survey research
• Present findings to non-technical audiences, translating complex results into clear recommendations

Requirements:

• Strategic orientation and curiosity for understanding customers and users
• Fluency in SQL and Python or R
• Experience designing and analyzing experiments
• Ability to turn complex findings into clear recommendations
• Experience with media mix modeling, multi-touch attribution, or incrementality analyses
• Familiarity with survey-based quantitative research and behavioral data
• Experience with modern data warehouses and BI tools

The annual compensation range for this role is $255,000-$320,000 USD.