Amazon Customer Media & Marketing Manager

As part of the Global Amazon team, this role is responsible for planning and executing Amazon Advertising campaigns, strengthening the company's presence on Amazon, and contributing to worldwide Amazon sales growth through best-in-class customer marketing and media strategies.

Responsibilities:

• Define global Amazon marketing strategies and toolkits in partnership with Categories
• Guide and drive execution of category strategies for Amazon globally in cooperation with regions and countries
• Lead best-practice sharing across markets and regions
• Develop customized blueprints for events, including advertising strategies and plans, strategic NPI support, and partnership opportunities
• Drive strategies that grow profitable sell-out, convert more Amazon traffic, and build loyal, satisfied consumers
• Ensure consistency with the Global Commercial strategy, balancing top-line and bottom-line growth objectives
• Provide clear investment guidelines for key strategic priorities
• Monitor execution progress through regional scorecards and identify opportunities for improvement
• Track and analyze KPIs, including sales, ROAS, sales incrementality, CVR, and traffic
• Lead communication between the Global Amazon team, Global Category teams, and regional/local teams to ensure strong information flow and alignment
• Distill learnings from Amazon Advertising performance and commercial results into global playbooks and best-practice guidelines
• Develop global advertising recommendations by category, in collaboration with agencies where applicable
• Prepare reports and analyze campaign performance to capture global learnings
• Lead advertising pilots and coordinate with media teams to test, learn, and scale what works
• Collaborate with Paid Digital Media and regional teams across Amazon and non-Amazon media channels, including Meta, TikTok, YouTube, and other relevant platforms
• Ensure media investment is optimized for ROI and contributes to brand and business objectives
• Gather insights from pilots and local market activations
• Collect, synthesize, and share best practices across regions
• Communicate key learnings and ensure they are applied consistently

Requirements:

• 5+ years' experience in Amazon advertising, performance marketing, and eCommerce
• Strong understanding of Amazon Ads, programmatic advertising, DSPs, paid search, and performance measurement
• Experience working across global/regional/local teams
• Strong analytical skills and ability to turn data into commercial recommendations
• Experience managing agencies and cross-functional stakeholders
• Strong communication skills
• Fluent English

Benefits:

• Comprehensive and competitive benefits packages
• Flexible working environments designed to care for yourself and your loved ones