Growth Marketing Lead, Marketplace

Wonderschool is hiring a marketing leader to own growth on both sides of its marketplace, connecting families with early childhood education providers.

The Role: You will own acquisition for both parents and providers. On the parent side, this involves performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting through events, community outreach, and social campaigns.

Responsibilities:

• Own the parent acquisition funnel, including paid ads, landing pages, and conversion optimization.
• Use AI tools to personalize and scale the parent experience.
• Understand demographics of served families and tailor messaging accordingly.
• Plan and run weekend events to recruit providers.
• Build repeatable systems for provider recruiting and onboarding.
• Develop measurement infrastructure for growth, focusing on CAC, conversion rates, and unit economics.

Requirements:

• Deeply analytical with finance concepts and modeling skills.
• Technically fluent to work with engineers.
• Good with people, able to run events and enjoy it.
• Strong on social media, both paid and organic.
• Demographically savvy with adaptable messaging.
• A systems builder with AI tool experience.

Nice to Have:

• Experience at a two-sided marketplace.
• Familiarity with early childhood education or edtech.
• Experience recruiting educators or similar audiences.