Junior Digital Marketing Specialist

We're looking for a Junior Digital Marketing Specialist to join our Red Bull Shop Marketing Team and help drive fanwear sales. As a junior specialist, you'll support campaigns across social media and email, increasing engagement, brand awareness, and sales for Red Bull sports teams and events.

Responsibilities:

• Support the planning, development, and scheduling of email campaigns in Bloomreach
• Assist with audience segmentation and targeting to enhance campaign relevance and engagement
• Help maintain and develop the email marketing calendar
• Coordinate newsletter content with internal project owners
• Support the setup and optimization of automated CRM and email workflows
• Monitor campaign performance and contribute insights to improve future campaigns
• Support the planning, scheduling, and publishing of content through Sprinklr across Red Bull Shop and project-specific channels
• Assist with campaign activations related to product launches, team moments, and events
• Track and report on performance metrics across channels
• Identify opportunities to increase reach, engagement, and conversion
• Contribute social-first content ideas for product launches, events, and sports moments
• Support the development of content briefs for internal creative and post-production teams
• Collaborate with external creatives to bring campaign concepts to life
• Ensure all content meets brand guidelines and platform best practices
• Take an active role in social content productions
• Help coordinate internal stakeholders, external creatives, and post-production teams to deliver high-performing content
• Represent the Red Bull Shop team on-site at content productions and events

Requirements:

• Degree in Marketing, Communications, Business, or a related field
• Fluent in English (written and spoken)
• Interest in digital marketing, CRM, social media, and sports and fan culture
• Solid understanding of the social media landscape and its content formats
• Creative eye for engaging content
• Ability to support the development of clear and strong briefs
• Organised, detail-oriented, and comfortable managing multiple projects at once
• Analytical mindset

What we offer:

• Minimum salary of €2,334 gross per month (based on collective agreement)
• Attractive compensation package based on market-oriented salaries
• Opportunity to work with a diverse and dynamic team
• Chance to develop your skills and strengths

About Red Bull:

Red Bull is a global energy drink company founded in 1987 by Austrian entrepreneur Dietrich Mateschitz. We employ a diverse workforce and value individuality and creativity.